Most frequent questions and answers
Influencer marketing uses individuals with a sizable audience to promote your brand’s message through authentic and compelling content. The individuals have influence over potential buyers and work with brands to create content that markets a product, or service, without being disruptive.
Not quite. Influencers usually have a smaller audience than celebrities, targeting a niche with content that appeals to people with common interests. That said, celebrities are influential, and are often used in conjunction with influencers in campaigns.
Influencer marketing covers a wide range of industries and categories that are growing every day. We has custom designed, and managed campaigns across a diverse range of categories and industries including Fashion, Skincare, Food, Education and much more.
Influencer marketing is a cost-effective solution that brings greater returns than other digital marketing strategies. It’s been proven to out perform banner ads, for example, and is becoming the preferred method for marketing new product launches.