Most frequent questions and answers
It seems like a Facebook Page is required if you want to run Instagram ads. If you don’t have a Facebook Page, another option is to run Facebook ads (with some limitations).
Yes, you can ! All you need is a Facebook Page.
Instagram ads will only appear in the instagram app on iOS and Android devices. They will not be shown in desktop computer or other mobile sites. If you want people to see your ads on a desktop computer, Facebook ads might be a better option.
Facebook’s recommendation is yes. When you run ads on both platforms, Facebook will optimize your ad placement to achieve the most results with the lowest cost.