Organic Traffic: How to Increase Your Organic Traffic With SEO
The most challenge for any business is to assure that when people look for a product/service like yours. They will find you and not a competitor. But it’s not about mindless search engine optimization and costly pay-per-click advertising. There’s plenty you can do to increase your organic traffic.
Let’s get to dive into the topic,
1. Rank Content in Google’s Featured Snippet
You may have come across the Featured Snippet within the search results on several occasions. It’s appearing more and more frequently for question-based keywords, for example, “how to create a graph in excel”.
The feature Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within. In HubSpot.com, the average click-through rate to the website increased by over 114% when it was ranking in the Featured Snippet.
Once you find a load of Featured Snippet opportunities goes through your existing content and just update it to adhere to the rule that I outlined below.
- Links don’t matter that much for ranking in the Featured Snippet when you already rank on page one of Google.
- You should aim to have the target search keyword within one of the HTML headers in your content.
- Directly beneath the header that contains the target keyword, you should write the answer to the question, keeping it between 54–58 words in length.
- Google doesn’t always include a whole paragraph of text in the Featured Snippet. If you add “Step 1,” “Step 2,” and “Step 3,” to the start of each HTML heading within your content, Google will sometimes just list out your headings within the Featured Snippet. I’ve started to see this happen more and more in keywords beginning with “how to”.
- For shorter, less question-orientated keywords; for example, “Content Marketing”, Google frequently pulls through a paragraph of text as opposed to a step-by-step section. With these keywords, pay close attention to the structure of your page.
- Google tends to prefer Featured Snippet content that begins logically as an answer would. For example, the answer will begin with “The first step is”.
2. Community Hijacking
When it comes to traffic generation and link building, this is one of my favorite techniques. It works better in some industries over others, but in one way or another, you’ll be able to take advantage of this approach. Community hijacking involves finding online communities that are made up of your target market that your can build a relationship with them and get them to promote your brand or content.
3. Acquiring an Existing Website
This is one of the most underrated and least covered SEO techniques, Whenever people think about website acquisition, they assume you have to be spending vast amounts of cash. When you did right, the long-term return on investment of website acquisition is huge.
The major benefits ao acquiring an existing website are;-
- You’ll absorb all of the traffic from the existing site.
- You will bring in all of the links that the website had.
- They will be a huge influx of new content to your website.
- Their keyword ranking will now be your keywords ranking.
- You can take over their social media accounts and mailing list subscribers in some cases.
- You’ll see a site-wide lift in your organic traffic.
4. Link Reclamation
How effective this SEO technique is will depend on what your brand types are. For large brands, this technique can bring through thousand of new links with relatively little effort. It means you don’t need to be a big brand for this to get you some results.
In short, this technique is all about finding when someone has mentioned you or your product business. once you find someone that does this to you. you then can get in touch with them and simply request that they add a link to your website.
It sounds simple, The conversion rate and return on your time here are surprisingly high.